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| 编号：0809－006 |
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有效期：08年9月～11月 |
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| 职位：Market Data Analysis Manager /市场数据分析经理 |
| BU/FU:Marketing |
| Job Title:Marketing Intelligence Manager |
| Reports To（Title）:GM Marketing & Product Management |
| 1.Organizational Chart: |
(Showing job titles and reporting relationships of the jobholder’s immediate superior, peers, and direct reports) |
| 1.The job holder will report to GM Marketing & Product Management |
2.Peers are including Marketing Communications Manager, Trade Marketing Manager, HK Marketing Manager |
| 2.Job Summary: |
(Summary statement explaining the job’s overall objective and the unique contribution that it makes to the organization) |
To be responsible for multi-dimensional market intelligence system build-up and development |
| 3.Principal Accountabilities and Responsibilities: |
(Listing key deliverables and measurements for the position, i.e. sales goals, budget, cost and business results, and |
| functional areas/dimensions that contribute to the organization.) |
| Explain and elaborate in details with clear qualifiers |
1.Direct market research projects to provide strategic objectives as well as tactical plans |
2.Leverage public information sources and industry insider information to create market intelligence foundation with a |
| constant pulse on industry trends/ important to the business. |
3.Identify key industry trends impacting business with strengths/weaknesses/opportunities/threats of strategic importance |
| to the firm. |
| 4.Set up a full dimensional tracking system on competition dynamics |
| 4.Nature and Scope: |
(Including major work challenges, key internal and external contacts other than the jobholder’s manager and subordinates, |
| work environment, skills and knowledge requirements) |
| 1.Internal contacts: marketing, sales, and senior management |
| 2.External contacts: agent, dealer, A&D, PM, etc. |
5.Required Relevant Work Experience, Education and Professional Qualifications: |
(Stating the minimum years of relevant work experience, education/training and professional qualifications for the |
| jobholder to perform the job effectively) |
5+ Years of experience in Competitive Intelligence is essential with a history of selecting and directing competitive |
| intelligence vendors on projects. |
| 6.Essential Competencies: |
(Listing the essential behaviors, attributes and competencies that the jobholder should have) |
| 1.Team spirit |
| 2.Strong analytical mind-set |
| 3.Strong planning and execution capability |
| 4.Profound computer related skills e.g. Microsoft Office |
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| 职位名称：市场数据分析经理 |
| 汇报：市场和产品部门的总经理 |
| 1、组织架构（显示职位名称和直接汇报人、平级） |
| 1.汇报人：市场和产品部门管理层 |
| 2.与他同级的包括：市场联络经理、市场贸易经理、香港市场经理 |
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| 2、工作摘要（摘要解释了工作的所有目标和对整个组织的独特贡献） |
| 主要职责：对多维市场营销系统负责建立和发展 |
| 1.指导市场搜寻的项目来提供战略目标以及技术规划。 |
| 2.用商业的稳定的节奏和行业趋势，权衡公共信息来源和行业内部信息来创建市场营销的基础。 |
| 3.用符合公司的战略性重心的强项，弱项、机会、征照，确定影响业务发展的主要行业趋势。 |
| 4.在动态竞争方面，建立全面的追踪系统。 |
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| 4、性质和范围（包括主要工作挑战、除了上级和下属之外的主要内部和外部的联系、工作环境，技能和知识要求） |
| 1.内部联系:市场、销售和高级管理层。 |
| 2.外部联系：代理商、零售商 A&D，项目经理。 |
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| 5、相关的工作经验、教育和职业资质（叙述了最少的工作经验、教育、培训和职业资质—） |
| 必须有5年以上有竞争力的营销经验，以及为项目提供过选型和指导方面的工作经历 |
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| 6、必要的能力（列出了必须的行为、态度和能力） |
| 1.团队合作 |
| 2.强大的分析能力 |
| 3.强大的规划和执行力 |
| 4.渊博的计算机技能，例如：办公软件等 |
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| 请投递中英文简历 |
| 邮箱：jobhr@jietonghr.com |
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